& Business Plan
Formerly known as The Cambodia Trust, Exceed Worldwide had a new name and wanted new branding to go with it. I created this logo to be aspirational, victorious, full of life and movement. It also mimics the X in Exceed.
The challenge with the Business Plan was to make a lot of data look interesting and not too text heavy. I broke the information down into paragraphs and boxed off key points. I used infographics to make it more appealing to look at and gave the tables some colour and flair to draw the eye.